BRAND
CONSULTING

IFA is filled with creative thinkers who are obsessed with culture. "If you're not relevant, you're dead" and "if no one will share, will anyone care" are fundamental principles to how we problem solve for our brand clients. Getting involved in sports takes a combination of connections and creativity. IFA has relationships at the highest levels across all sports properties and the creativity firepower to make sure an investment in sports has measurement results.

SERVICES:

  • The world of marketing and partnerships in sports is growing at an exponential rate, and brand participation has never been higher across collegiate and professional sports alike. With Team IFA’s expertise, we can help act as an extension of your team in the following areas:

    Sponsorship Audit and Evaluation:

    Assessing current sponsorship deals for effectiveness and ROI, ensuring alignment with client objectives.

    Strategy Development & Negotiations:

    Crafting tailored strategies to secure lucrative sponsorship deals, leveraging industry expertise for optimal terms.

    Athlete Marketing and Brand Development:

    Elevating athlete profiles through personalized branding strategies, securing endorsement deals aligned with each respective entity’s goals and values.

  • Partnerships and sports activations are only as strong the content made to support the initiative. We believe that quality doesn’t have to come at the expense of quantity. Whether it’s short-form social media content, photography or long-form documentary-style video, our team takes great pride in effective, high quality assets.

    Campaign Development:

    Crafting impactful marketing campaigns tailored to client objectives and target audience, from ideation to execution.

    Brand Identity Design:

    Creating distinctive brand identities that resonate with audiences, incorporating visual elements that reflect the brand's or athlete’s values and personality.

    Social Content Plan:

    Developing strategic plans for social media content creation and distribution, optimizing engagement and brand visibility across platforms.

    Production Shoot and Video Development:

    Executing professional production shoots and developing compelling video content to enhance brand storytelling and engagement.

  • Pro-Athlete Partnerships:

    Boosting your brand through strategic athlete collaborations. We specialize in aligning athletes with like-minded brands for authentic partnerships that resonate with your audience, maximizing your brand's reach and impact.

    NIL Strategy and Investment:

    Capitalizing on the opportunities of Name, Image, and Likeness (NIL) with our tailored strategies. We'll help you navigate endorsement deals and investment opportunities, ensuring you maximize your earning potential and long-term brand value in this new landscape. We will also keep you apprised of ever-changing rules when it comes to regulations and laws.

    Message Development and Fulfillment:

    Crafting compelling narratives that connect with your audience. Our expertise in narrative development ensures your story is authentic and engaging, guiding you from concept to delivery across platforms. We handle everything from brief development to onboarding athletes and influencers.

  • Sponsorship Activation Strategy:

    Maximizing sponsorships with effective activation plans tailored to your brand. From online campaigns to on-site experiences, we ensure your sponsorship investments drive visibility, engage audiences, and deliver results.

    Major Event Planning:

    Boosting your brand at top events like the Super Bowl or Final Four. We handle logistics and create engaging experiences, making sure your brand stands out and captures attention.

    Content Strategy and Execution:

    Engaging your audience with compelling content across digital platforms. Our strategies, from social media to multimedia, drive brand affinity and measurable outcomes.

    Measurement & ROI:

    Tracking the success of your marketing efforts with our analytics. We analyze data to refine strategies and ensure your investments generate tangible results.