IFA LEADERSHIP

BLAKE BARATZ - FOUNDER AND PRESIDENT

With more than 18 years in athlete representation and contract negotiation, Blake is incredibly seasoned in the industry. At age 28, he negotiated the largest defensive tackle contract in the history of the NFL. Additionally, he is an entrepreneur and co-founder of Wisdom Gaming and co-owner of BRICK x MORTAR in Minneapolis.

JOHN WALLER - PARTNER, EVP of CLIENT SERVICES

Tallying 18 years in sales and leadership experience, John is well-versed in the world of sales and client management. His roster of brand experience includes Groupon and Intelligentsia Coffee, and he is the co-founder of Humble Nut Butter. His most proud accomplishment to-date was being welcome to the Big Brothers Big Sisters Hall of Fame in 2023 as the mentor to Tampa Bay Buccaneers running back Rachaad White.

DOUG TERFEHR - PARTNER, EVP of BRAND AND ATHLETE MARKETING

Doug has more than 20 years under his belt as a marketing executive across major brands like EA, Gatorade, Pizza Hut and Chevrolet. Sports Business Journal listed Doug as a 40 Under 40 recipient in 2014. Doug brings an incredible amount of brand and athlete marketing to the agency and is known for his ability to connect people.

KEVIN HUGHES - PARTNER, EVP of CREATIVE AND STRATEGY

Kevin brings a hybrid skillset of both creative and strategy to IFA. With more than 16 years in brand strategy and creative development, Kevin’s work can be seen at both a brand and professional league level. He worked at the Creative Director for the Minnesota Twins from 2019 to 2022, is a co-founder of SUPERHUMAN Agency and is a past AdFed 32 Under 32 winner.